Working in the Biotechnology industry as my first 'adult' job is exciting, alway learning new things, and wearing multiple hats. Currently, I am working on full-cycle product marketing campaigns, website / icon design, and project management at Biolytic Lab Performance, a Biotechnology company in California that designs, manufactures, and sells DNA RNA oligonucleotide instruments and consumables. Below are some projects I have worked on that resulted in sales lead generation, and increased brand / product awareness.
Overview of work:
Marketing:
Brand / Product Awareness
Content Writing / Website Copy
Search Engine Optimization (SEO) - Keywords
Search Engine Marketing (SEM)
Keywords Research
Paid-Advertising Search: Google and Bing Ads
Product Pricing Analyzes
Ecommerce Photography
Product Page Design
Graphic Designs
User Interface Designs
Email Campaigns
Design:
Iconography
Landing Pages
User Interface Designs
Email Campaigns
Company Website/Storefront
Marketing Assets - Brochures, Data Sheets, etc.
Banners
Social Media Posts
Copywriting
Code:
HTML / inline HTML
Product Landing Pages
Various Company Website/Storefront Pages
Tools:
Adobe Creative Cloud - Xd, Photoshop, Lightroom, Illustrator, Premiere Pro
HTML / inline HTML, Chrome Dev Tools
Microsoft CRM 365
Google Ads / Bing Ads
Google Keywords
Trends.Google
Google Analytics
Recall Project
COVID was filled with new opportunities, from different ways of conducting businesses to solving customers' problems. During this time, I had the chance to lead our company's first recall project. I worked with our materials and support teams to help push out the recall replacements smoothly and on-timely. From developing a SOP to, creating the recall email to, designing the informational document and to, creating the worksheet where we noted down on every progress from shipment date to when the involved customers received the replacements.
Tools
Adobe Illustrator, MailChimp
Skills
Project Scheduling, Conflict Resolution, Cross-functional Collaboration, Email Design
Infographic Graphic Design
To enhance customer experience and support service more efficiently, I created the "Biolytic Regulatory FAQ". The goal of the infographic is to help our support and sales team to provide the customer with a list of Q/A to answer any question they have or want to ask.
Initial designs were created in Adobe XD. Designs were sent to stakeholders for feedback. After making edits from the feedback, high quality infographic is adjusted for website purpose - color adjustments. This feedback and editing loop continued until a polished design was complete.
To make this informational and fun, I added in our graphic version of our end-to-end synthesis instruments and accessories, images of DNA scattered around the page, and our branding on top and bottom.
Tools
Adobe XD, Illustrator (for color enhancement)
Skills
Product Design, Graphic Design, UI Design
Iconography
I had the chance to design an icon that is simple and a visual that is recognized and understood immediately. This icon is for our internal software application for our field services engineers, software developers, and quality assurance engineers for the hardwares testing.
The initial designs were created in Adobe Illustrator. Designs were sent to stakeholders for feedback. After the edits from the feedback, the icon is now attached with the software and ready to be seen!
Unfortunately, this is an internal software application, so the logo design cannot be posted here.
Tools
Adobe Illustrator
Skills
Product Design, Graphic Design, Metaphors, UI Design
Product Marketing Campaign
I designed and pushed out two successful full-cycle product marketing campaigns. Below are the campaigns I've worked on:
1) Dr. Oligo 192XLc Marketing Campaign
I took on a 8 month, full-cycle marketing campaign for a new product launch. During this campaign, I completed the following:
Designed and coded HTML/inline HTML product landing page
Initial mockup and prototypes of website pages were created in Adobe XD. Wireframes were sent to stakeholders for feedback.
After making edits from the feedback, high fidelity pages were coded using HTML and inline HTML.
Product Strategy - associating specific color to each product
Designed and developed HTML email campaign push to a ~5,000 person mailing list
Created and designed marketing assets/collaterals - brochures, data sheets, banners
Designed and pushed social media posts
Organized, directed, shot, edited, product photography
Wrote marketing copy for website, email, and social media posts
Cross-functional collaboration between Engineers, Scientist, Materials, Sales, and Manufacturing team
See Gallery of Product Marketing Campaign Below:
Timeline
8 month
Tools
Adobe CS - Photoshop, Illustrator, XD
Skills
Website copy, Product Strategy, Product Photography, Website Design/Development, Content Writing, Graphic Design, Email Design, Prototyping, Website Mockup, UI/UX Design
Banner
Social Media Post
Marketing Assets/Collaterals Cover Page
Brochure
Data Sheet
Consumables
Landing Page
2) Dr. Oligo 768XLc Marketing Campaign
I took over the product campaign and redesigned the marketing assets, and landing page. This was a 4 month, full-cycle marketing campaign for a new product launch. During this campaign, I completed the following:
Designed and coded HTML/inline HTML product landing page
Product Strategy - associating specific color to each product
Designed and developed HTML email campaign push to a ~5,000 person mailing list
Created marketing assets/collaterals - brochures, data sheets, banners
Designed and pushed social media posts
Co-authored and published Press Releases
Organized, directed, shot, edited, product photography
Wrote marketing copy for website, email, and social media posts
Cross-functional collaboration between Engineers, Scientist, Materials, Sales, and Manufacturing team
See Gallery of Product Marketing Campaign Below:
Result
3.2x more leads than previous campaigns
Tools
Adobe CS - Photoshop, Illustrator, XD
Skills
PR, Website copy, Product Strategy, Product Photography, Website Design/Development, Content Writing, Graphic Design, Email Design
Banner
Initial designs were created in Adobe Illustrator. Designs were sent to stakeholders for feedback. These banner designs were sent to stakeholders for feedback and edits were made.
Social Media Post
Marketing Assets/Collateral Cover Page
Brochure
Data Sheet
Consumables
Landing Page
This was my first time coding. So it is not the best. But learning opportunity.